中国高校校友翰林盃\高尔夫精英赛品牌建设策略及启示

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【中图分类号】G849.3 【文献标识码】A

【文章编号】2095-2813（2025）26-0149-04

Brand Building Strategies and Inspiration for the "Hanlin Cup" Golf Elite Tournament for Chinese University Alumni

XU QuanweiXU Caiming* Nanjing Sport Institute，Nanjing，Jiangsu Province，21oo46 China [Abstract] This paper takes the "Hanlin Cup"GolfEite Tournament as an example to analyze its brand building strategy and successful experience in practice. The focus was on analyzing its systematic construction practices in brand positioning，identifation，peration，ommunicatiostrategies，ndinovation，andsummarizingthekeysuce ctor including： precisepositioning，professonal operation，three-dimensional communication，multi-partywin-win，and cultural connotation.This researchcombines theoryand practice to systematicallanalyze thebrand building strategies of sports events， providing useful references for the brand building of other sports events.

[Keywords] Golf event;Brand building; "Hanlin cup";Brand position

高尔夫运动作为一项优雅而富有挑战性的体育项目，在全球范围内拥有广泛的受众群体。（剩余5788字）