晋城市体育旅游产业发展的可行性及策略研究

【中图分类号】G80-05 【文献标识码】A 【文章编号】2095-2813（2025）26-0076-03

Feasibility and Strategy Research on the Developmentof Sports Tourism Industry in Jincheng

LIWei

Shanxi Institute of Science and Technology，Jincheng，Shanxi Province， O48O11 China [Abstract] In thecontextof therapid developmentofthecultural tourism industryand thecontinuous innovationof the sports industry，the sports tourism industry，as an emerging business model that integrates the two，shows strong development potential.With itsunique natural landscape，profound historical and cultural heritage andsuperior geographical location，Jincheng City provides a solid foundation for the development ofthe sports tourism industry. This paper deeplyanalyzes the feasibilityof the development ofsports tourism industry inJincheng，identifies existing problems based on the currnt situation，and proposes targeted development strategies，aiming to provide theoretical supportand practical guidance for the sustainable developmentofJincheng's sports tourism industry，andhelp Jincheng become a sports tourism destination with regional influence.

[Keywords] Jincheng;Sports industry;Sports tourism;Sports health

随着国家经济快速发展，国人的健康意识日益增强，对旅游的需求不再局限于传统观光游览，而是更追求多元化、个性化和体验式的旅游方式。（剩余4642字）