新质生产力赋能郫县豆瓣产业高质量发展路径研究

Study on High-Quality Development Path of Pixian Douban Industry Enabled by New Quality Productivity

LIN Huanzhi ¹， WANG Feiyu ² （1.Sichuan Pixian Douban Co.，Ltd.， Chengdu 610097，China; 2.Tongbiao Standard Technical Service Co.，Ltd. Sichuan Branch， Chengdu ， China）

Abstract： New quality productivity has promoted the upgrading and innovation of industry by providing technical support，optimizing factor guarantees，creating value increments，and building collborative platforms.At the same time，by building an inteligent production system，breakthroughs canbe made in processprecision; develop new product lines to meet diversified consumer demands; create a digital marketing matrix，shape a youthful brand image，integrate industrial innovationresources，and buildacolaborativedevelopment ecosystem.These measures further enhance the market competitiveness of Pixian watercressindustry and help it occupy a leading position in the fierce market competition.

Keywords： new quality productivity; Pixian watercress; high quality development

郫县豆瓣作为中国传统调味品，已有数百年的发展历史。（剩余4172字）