基于计划行为理论扩展的大学生群体算法抵抗行为生成机制研究

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中图分类号：G645 文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.20.042

Research on the Generation Mechanism of Resistance Behavior Generation for Group Students Based on the Expansion of Planned Behavior Theory

ZHANGChe，CHENBingjie，WANGXinyi，LIWenzhu （SchoolofStatisticsandMathematics， ，， ）

AbstractInthecontextofdigitalsurvivaldeeplyembedded inthealgorithmicsociety，thisstudyisbasedonthe frameworkofplanedhaviortoryntegratesregulatoryientationtheoryandonstructsatree-leveldingodel of "cognition-norm-motivation"toexplorethe multiple generationmechanismsofcollege students'algorithmic resistance behavior.Empirical testing was conductedusing structural equationmodelingand Bootstrap method.Research has found thatalgorithmic literacy directly enhances resistance wilingnessthrough three dimensions：technical understanding φ =0.526） ，criticalreflection （β=0.534） ，and practical ability （β=0.530） ，verifying the chain driven logic of"literacy cognition intention"; Social norms play a significant mediating effect between technical understanding （31.40%） ，critical reflection （33.38%） ，practical ability （31.40%） ，and resistance willingness;Regulating orientation produces a differentiated effect， preventing the weakening of social norms by orientation （β=-0.218） ， and promoting the transformation of privacy protection through targeted inhibition （β=.0.249） 一：

Keywordsalgorithmliteracy;algorithmicresistance;theoryofplannedbehavior，adjustorientation;mediationeffect

1问题提出

在数字化进程中，基于规则的算法系统凭借精准分类、信息呈现策略与认知干预机制，重塑了社会主体的认知范式与行为逻辑。（剩余5421字）