新媒体时代高职学生网络舆情引导策略研究

中图分类号：G715

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.20.039

Research on the Strategy of Guiding Online Public Opinion among Vocational College Students in the New Media Era

ZHOU Shiyan

（Fujian Polytechnic of Information Technology， Fuzhou， Fujian

AbstractThis study starts from the issue of vocational college students'online demands and deeply analyzes the formation mechanism of online public opinion based on behavioral psychology theory.In the era of new media， the interaction between information dissemination and the psychological development of vocational college students can easily trigger emotional resonance，form negativeonline public opinion，and affct campus stability.Through a macro examination of the current situation of online public opinion guidance in vocational coleges in China，combined with typical cases，it is proposed to strengthen the mainbattlefield ofpublic opinion and construct a new paradigmof value guidance; Strengthen the fullcycle managementof public opinion and establish a new mechanism forrisk prevention and control; Forge an iron army for new media work and create anew situation of integrated communication. Aim to improve the work style of the school，buildaharmonious campus environment，and provide theoretical reference and practical guidance for related research.

Keywordsinternet public opinion; higher vocational education; behavioral psychology; harmonious campus

习近平总书记对宣传思想文化工作作出重要指示，明确要求“着力培育和践行社会主义核心价值观，着力提升新闻舆论传播力、引导力、影响力、公信力”。（剩余4314字）