新媒体环境下高校思政课传播力提升策略研究

中图分类号：G424

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.20.020

Research on Strategies for Enhancing the Communication Power of Ideological and Political Courses in Collges and Universities under the New Media Environment

LANG Ruiqiong

（Henan College of Industry & Information Technology， Jiaozuo，Henan 454000）

AbstractAgainstthebackdropofthe newmediaenvironment profoundlytransforming information disseminationmodels， the communication power of ideological and political courses in coleges and universities faces multiplechalenges.The structural contradictions between content production and disemination， the lagging nature ofcommunication mechanisms， theimbalance between technologyand humanisticcare，andthecapacity limitationsofcommunication subjects restrictthe communication effectivenessof ideological and political courses.This paper deply analyzes these practical dilemmas and proposes enhancement strategies， including constructing a "content + technology" collaborative innovation mechanism， improving theinteractiveeffectivenessystemofcommunicationmechanisms，establishingahumanisticcalibrationframework for technologyapplication，andbuildingacapacitydevelopmentsystem forcommunicationsubjects.Theaim is toenhance the communication power of ideologicalandpolitical courses incollges anduniversities inthenew media environment， achievethegoalsofideologicalandpoliticaleducation，andpromotestudents'valueidentificationandal-rounddevelopment Keywordsnew media environment; ideologicaland political courses incollges and universities; communication power

新媒体技术的迅猛发展重塑信息传播生态，使高校思政课的教学环境发生深刻变化。（剩余4377字）