基于设计思维的高职电子商务视觉设计课程教学研究

中图分类号：G424

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.20.009

Research on the Teaching of Visual Design Courses for E-commerce in Higher Vocational Colleges Based on Design Thinking

CHANG Longzhu

（Xuchang Electrical Vocational College， Xuchang， Henan ）

AbstractAs an importantcarier for brand building，userexperience optimization，andcommercial value transformation， visual design hasevolved from traditional product display functions totheapplication level of multi-dimensional visual marketing. The e-commerce major in higher vocational collges must keep upwith industrial trends，promotecurriculum system innovation，and builda talent training model that meets the needs ofthe modern business ecosystem.Based on the concept ofdesign thinking，thisstudy proposes specific implementation strategies for the teaching ofvisual design courses in e-commerce at higher vocational coleges，enabling students to master visual design skills while possessing userresearch capabilities，problem-solvingabilities，innovative thinking，andmarketadaptability.This trulyachieves anaccurate match between talent training and industry needs.

Keywordsdesign thinking; higher Vocational education; e-commerce; visual design

伴随全球电子商务市场持续扩张，电子商务正逐步向个性化、智能化、体验化方向演进。（剩余4547字）