基于大数据思维的市场营销专业教师教学能力提升研究

中图分类号：G451

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.20.029

Research on Improving Teaching Competency of Marketing Faculty Based on Big Data Thinking

HUANG Zitong

（Xiangsihu College of Guangxi Minzu University，Nanning， Guangxi ）

AbstractIn the era of big data，theeducational and teaching work of marketing professionals in universities has encountered new problems and challenges.The article analyzes the problems and shortcomings of marketing teachers inteaching from the perspectiveofbigdata thinking，suchasthe lackof"big data+marketing"thinking and awareness in teaching thinking; In terms of teacher competence，there is a lack ofcomprehensive knowledge and skils in "big data+marketing"; In terms of teaching methods，bigdata technologyanddigital resources havenotbeen fullyutilized; Interms ofteaching practice，the digitalapplication practice link is weak.Based onthe fouraspects mentioned above， suggestions are put forward to enhance the teaching abilityof marketing professional teachers，help improve their professionalcompetence and ability，and become a powerful support for cultivating comprehensive applied talents that meet social needs.

Keywordsbig data thinking; marketing major; institutions of higher learning; teaching competency

随着大数据技术在各行各业得到广泛应用，大数据思维随之形成，即应用数据科学的原理、方法、技术来解读事物和解决现实场景中问题的底层思维逻辑，这也引发了营销领域的变革。（剩余4305字）