PBL教学模式在消费者行为学课程教学创新中的应用

中图分类号：G424

文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.19.019

ApplicationofPBLTeachingModelinthe TeachingInnovationof Consumer Behavior Course

LI Ping

（ShanxiCollege of Technology，Shuozhou，Shanxi O36002）

AbstractAsacoursethatcloselyintegrates theoryandpractice，theinnovationof teachingmode inconsumerbehavior is ofgreat significance for improving students'comprehensivequality.ThePBL teaching model is problemoriented， emphasizing students'self-directed learningand colaborative exploration，effectivelysolving the problemof the disconnectbetweentheoryandpracticein traditionalteaching.Basedonthis，thearticlestarts fromtheteaching pointsof consumerbehavior courses，explores the application principlesofPBL teaching mode andits specific significance in the course，and proposes innovative application strategies such as problem design contextualization，teaching resource integration，and diversified evaluation system，providing reference for curriculum teaching reform. KeywordsPBL teaching model; consumer behavior; course teaching; innovative application

随着教育理念的不断更新，传统以教师为中心的教学模式已难以满足现代高等教育对学生综合能力培养的需求。（剩余4560字）