基于 CAC 模型与卷入度理论的创新创业教育对大学生创业意愿的影响研究

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摘 要 文章基于CAC模型与卷入度理论，探讨了创新创业教育对大学生创业意愿的影响。本研究以常州大学市场营销专业学生为研究对象，通过问卷调查收集数据，分析了认知卷入度、情感卷入度、行为卷入度与创业意愿之间的关系。基于实证分析结果，文章建议优化课程设计，增加实践机会，以提升大学生的创业能力。

关键词 CAC模型；卷入度理论；创新创业教育；创业意愿

中图分类号：G642         文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.01.030

Research on the Impact of Innovation and Entrepreneurship Education on College Students' Entrepreneurial Intention Based on CAC Model and Involvement Theory

JIA Jing， ZHANG Xin， WANG Qiwan

（School of Business， Changzhou University， Changzhou， Jiangsu 213164）

Abstract This article explores the impact of innovation and entrepreneurship education on college students' entrepreneurial intentions based on the CAC model and involvement theory. Using marketing students from Changzhou University as research subjects， data was collected through a questionnaire survey to analyze the relationship between cognitive involvement， emotional involvement， behavioral involvement， and entrepreneurial intention. Based on empirical analysis results， it is recommended to optimize course design and enhance practical opportunities to improve college students' entrepreneurial abilities.

Keywords CAC model; involvement theory; innovation and entrepreneurship education; entrepreneurial intention

近年来，随着高等教育普及化，大学毕业生数量持续增长，就业形势愈发严峻，传统就业模式难以满足毕业生的需求。（剩余4384字）