新媒体与高校思政工作融合发展的策略研究

中图分类号：G206；G641

文献标志码：A 文章编码：1672-7274（2025）09-0187-03

Strategic Research on the Integration and Development of New Media and IdeologicalandPoliticalWorkinUniversities

QIAO Yuming （ShenyangMedical College，Shenyang11oo35，China）

Abstract： In today's digital age，new media has rapidly become popularamong collge students with its unique charm，reshaping their ideological concepts and behavioral patterns.As the core battlefield of ideological and political education，universities shoulder the important mision ofcultivating socialist builders and succesors with comprehensive development inmorality，intellgence，physical ftnessaesthetics，and labor forthecountry.Actively adapting to the rapid development of information technology and fully utilizing the powerful communication advantages of new media have become the only way to improve the efectiveness of ideological and political work.By cleverlyutilizing theextensivedisseminationpowerandhighlyinteractiveinformationofnewmedia，universitiescandeply explorethe rich connotations contained in ideological and politicaleducation，efectivelyenhance thepertinence and effectivenessof ideological and political education work，and cultivate more talents for the country and society.

Keywords：newmedia; universities; ideological and political work

1 拓展高校思政工作空间

2020年，教育部联合多部门正式印发《关于加快构建高校思想政治工作体系的意见》，该文件明确提出要强化网络育人功能，高度重视高校网络文化的建设与管理，并着重强调了新媒体网络平台在高校思政工作中所占据的核心地位，为两者深度融合提供了明确的政策指引。（剩余4471字）