数字化赋能下的企业市场经营创新研究

中图分类号：F426.1 文献标志码：B 文章编码：1672-7274（2025）09-0169-04

Research on Enterprise Market Operation Innovation under Digital Empowerment

ZHANG Honggang （theFifth EngineeringCo.，Ltd.ofChina Railway Construction Bridge EngineeringBureau Group，Chengdu 61o5oo，China）

Abstract： This paper studies the enterprise market operation innovation theory under the digital empowerment， and systematically discusses the innovation path of the construction enterprise market operation mode. By constructing the "technology process management culture data" five in one analysis model，this paper reveals the digital transformation mechanism of construction enterprises in key links such as bidding strategy optimization， contract risk management，and industry finance integration.The results show that the data asset management system can improve the accuracy of project cost prediction by 23.6% ；Theintelligent biddingdecision system shortens the bidding preparation cycle by 40% ； Blockchain contract management reduces the performance dispute rate by 65% This paper studies and proposes the construction system of "three core competencies" for the digital transformation of construction enterprises，and provides areplicable implementation path of digital market operation transformation for similar enterprises.The research results have been significantlyapplied inkey projects suchas Xingbao railway and Loufan ecological environment restoration.

Keywords： digital empowerment; market operation; enterprise innovation;technology application; data assets

在信息化管理实践中，“五位一体”成本管控模式通过技术革新、流程再造、管理优化、文化重塑和数据治理的系统化协同，实现了成本要素的全周期动态管控。（剩余4391字）