“ChinaTravel"热潮下海外自媒体的中国城市形象“他塑"路径及启示

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中图分类号：F592.7 文献标识码：A 文章编号:2096-4110(2025)12(a)-0156-05

The Path and Enlightenment of Overseas Self-Media's Fashioning of Chinese Cities' Images amid the "China Travel" Boom

LIU Yiyi,FENG Xinyi, LIU Yi, CHEN Guo, LI Lin, CHEN Lang (CentralChinaNormalUniversity,WuhanHubei,43OO79,China)

Abstract:[Purpose]Againstthebackdropof the2O24 "China Travel"boom,this studyaims toconductanin-depth exploration oftheother-fashioningpathsofChinesecitiesimagesbyoverseasself-mediaandtomakesuggestionsforself-fashioning.[Method] Atotalof2.948travelvideosaboutfiveChinesecities(Beijing,Shanghai,Chongqing,Guangzhou,andXian),publishedbyovsas self-mediaonplatforms includingYouTube,TikTokandX,wereselectedasresearchobjects.Basedontheoriessuchasagenda-setting,visualcure,visualaation,ndossulralcommuication,testudysestempiicalaalysisthodtoaiethe production,saiodetoroofeleo.eulacef"ff Chinesecitiesimages byoverseasself-media wererevealedfromthevideos'themes,visual symbols,narrtive metods,andtheinteractiveefectsofculturalstereotypes.Concusion]Optizationsuggestionsfortheself-fasionngofChinesecitiesimageswere proposedinungesifa,"sjeeepetial"atiocitspificvisalepes,drasti

Key Words:China Travel; Overseasself-media; Citiesimage;Other-fashionng paths;Cross-culturalcommunication; Visual narration

部分，对构建国家形象、增强国家国际影响力具有极其重要的意义。（剩余7589字）