融媒体视域下科学教育品牌传播策略

中图分类号：G230.7 文献标识码：A 文章编号：2096-4110（2025）12（a）-0038-05

Brand Communication Strategy of Science Education under the Perspective of Converged Media

ZHONG Wenxi

（Science Press Chengdu Branch， Chengdu Sichuan， 610O23， China）

Abstract：ScienceeducationisaneducatioalactivitythatfocusesonnaturalsciencecontentanddevelopsindividualandcollectivescientificlieracyItotetofoeeddiatepteadthnddofifoatiodissenatioder gonerevolutionarychanges，bringingamasivenumberofcommunicationchannelsanddiversefosof expressiontothedisseinationofscienceduationbrands，butalsoosingariouschalenges.However，theurentsientificucationbrandcomuication stillfacespracticalproblssuchaelitegationtentiovatio，ndusrsicesuliginlckofandcationpower，insuicietcotentractivess，weakusersticinesanddiultyinacingtgetudiencsndlgear brandawarenessItisnecessarytocombineconeptualdefiitionandtheunderlyingransformationofscienceducationbradcommunication troughconvergedmediaandproposetargetedcomunicationstrategiestoimprovethequalityandeficiencyofsience education brand communication，and empower the modernization development of education brands in China.

Key Words： Convergedmedia;Scienceeducation;Brandcommunication;Highqualitydevelopment; Userstickiness;Technology empowerment

科学教育连接着学生核心素养的培育。（剩余6971字）