基于网络平台的生鲜产品监管挑战与治理对策探析

Analysis on the Challenges and Governance Strategies of Fresh Product Supervision Based on Network Platforms

TIANYuan，LIShanshan （Yanggu Inspection and Testing Center， Yanggu 25230o， China）

Abstract： As consumers’ purchasing power for online fresh products increases，the fresh food e-commerce marketis also expanding rapidly.However，while the rapid development of the fresh food e-commerce industry has brought convenience to consumers，it has also caused problems such as confusion in the food safety supervision chain，lackof platformresponsibilityand informationasymmetry，which endangers the healthofconsumers.This article will deeply explore the core contradictions and countermeasures offood safety risks in fresh foode-commerce from the dimensions of cold chain logistics，platform responsibility，and consumer rights protection， inorder to provide theoretical reference for improving the supervision mechanism.

Keywords： fresh food e-commerce; food safety; collaborative governance

生鲜食品具有美味、新鲜、富有营养等特点，受到广大消费者的青睐[。（剩余4283字）