地域文化与特色食品品牌塑造的关系研究

摘 要：本文探讨地域文化与特色食品品牌塑造之间的内在联系，分析地域文化在特色食品品牌塑造中面临的挑战，提出基于地域文化的特色食品品牌塑造策略，以期为特色食品品牌的可持续发展提供理论支持和实践指导。

关键词：地域文化；特色食品；品牌塑造

Abstract： This paper discusses the internal relationship between regional culture and characteristic food brand building， analyzes the challenges faced by regional culture in characteristic food brand building， and puts forward the strategy of characteristic food brand building based on regional culture， in order to provide theoretical support and practical guidance for the sustainable development of characteristic food brands.

在全球化和市场化的背景下，特色食品品牌作为地域文化的重要载体，不仅承载着地方的历史、传统和风俗，还成为连接消费者与地域文化的桥梁。（剩余4692字）