高校融媒体矩阵建设路径研究

中图分类号：G717

文献标识码：A DOI:10.16400/j.cnki.kjdk.2025.18.034

Research on the Construction Path of University Converged Media Matrix

LIU Haifeng

(PartyPropagandaDepartment,Jangsu VocationalCollgeofEectronicsand Information,Huaian,Jiangsu003)

AbstractThe construction ofaconverged media matrix in universities is of great significance for promoting media integration and implementing the fundamental task offostering virtue through education. When building auniversity converged media matrix,it is necessary to follow the laws of converged media communication,uphold the conceptof servingstudents'al-rounddevelopment,strengthen the educationalmainbodyandenrichconverged media positions; adhere to content as king and highlight product thinking; demonstrate school-based characteristics,shape a brand image, and promote the integrated development of campus media.

Keywordsmedia integration; fostering virtue through education; converged media matrix

党的二十大报告指出：“加强全媒体传播体系建设，塑造主流舆论新格局。（剩余4933字）