混合式教学模式下中职“直播营销”课程思政实践探索

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中图分类号：G424 文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.11.010

Exploration of Ideological and Political Practice in the Course of "Live Marketing" in Secondary Vocational Schools under the Blended Teaching Mode

MO Mengbi

（Shanghai Southwest Engineering School， Shanghai ）

AbstractThe article deeply explores the ideological and political elements contained in the field oflive streaming marketing，andaccuratelypositions theideologicalandpolitical goalsofthecourse;Innovativelycarryoutcurriculum ideological and political design based on blended learning mode，integrating curriculum ideological and political elements in project context，teaching content，teaching process，and other aspects; By leveragingdata to empower evaluation methods，wecanaccuratelytrack thevalue-addedofstudents'ideologicaland politicaliteracy，ensuring the effectivenessofideologicaland politicaleducation in the curriculum.This studycan provide areference and promotable paradigm for ideological and political education in the "live streaming marketing" course of secondary vocational education， effectively promoting the high-quality development of secondary vocational education.

Keywordsideological and political education in secondary vocational courses; live marketing; blended teaching

2017年开始，课程思政研究作为我国中职教育高质量发展面临的崭新时代课题，在新时代中国特色社会主义教育理论体系的指导下，迅速成为学界和理论界的研究热点。（剩余3691字）