全民健身视角下乡村体育赛事振兴的价值与发展策略

【中图分类号】G812 【文献标识码】A 【文章编号】2095-2813(2025)28-0104-05

Value and Development Strategies of Rural Sports Events Revitalization from the Perspective of National Fitness

WU Yang ZHAO Yongkui Qinghai Normal University, Xining,Qinghai Province, 81oo16 China [Abstract] This article uses methods such a literature review and logical analysis to explore the value and development strategies of revitalizing rural sports events inthe context of nationalfitness.Research suggests that rural sports events have multiple values,such as enhancing national fitnessawareness,exploring historical and cultural heritage, reconstructingculturaland ethnic identity,and promoting the transformation of the sports industry.In viewof the current problems suchas insuffcientinfrastructure,lackof professionaltalents,and homogenizationofcompetitions, strategies such as increasing the support of sports resources，building a "sports+" brand based on local culture, strengthening digital media empowerment,and improving the operation mechanism are proposed to promote the highquality development of rural sports events and help rural revitalization.

[Keywords] National fitness; Rural sports events; Rural revitalization; Development strategy

全民健身是提升人民体质、保障健康生活的基石，也是构建体育强国的必经之路。（剩余9523字）