人文经济学驱动下扬州文化IP开发策略研究

中图分类号：F0;F124;G05-F 文献标识码：A 文章编号：2096-4110（2025）12（c）-0110-05

Research on the Development Strategy of Yangzhou's Cultural IP under the Guidance of the Humanities Economy

CHEN Ying （Jiangsu College of Tourism，Yangzhou Jiangsu，225ooO， China）

Abstract： This study explores thedevelopment strategyfor Yangzhou’scultural IPfrom the perspectiveof the humanities economy.Employingtisframewok，italyturrntstatusofYngousIsocescompasinitsistoaladingible culturalheriage，itaturertsdfolstials.alysentifsylgsdgspecaleveloptak dustrialynergiitedoationdiefeomucatioTddresstseissestesudypopstablisngultidimensioalvalueassessmentsystemforculturalIP，reatingadevelopmentpaththatitegratesculturalheritagewithioationd implementingcro-mediacommunicationandtargetedmaketingstrategies.Furthermore，itrecommendsstrengtheningtheiplementationguaranteestemthoughpolicysupport，talentultivation，techoloicaliovtion，ndocialparticipation.e suresaimtofaciliatethereativetasformationandiovativedevelopmentofYangzhou’sculural，therebyfferingnwpathway for high-quality urban development.

KeyWords： Humanitiesconomy;Cultural IP; Yangzhou; Development strategy;High-qualitydevelopment; Integrationof cultureand tourism

随着文化在经济社会发展中的作用日益凸显，人文经济学作为探讨文化与经济互动关系的新兴交叉学科，逐渐成为指导区域发展与城市转型的重要理论范式。（剩余7231字）