中医药国际传播能力：内涵与要素

中图分类号：G206 文献标识码：A文章编号:2096-4110(2025)12(c)-0058-04

International Communication Capacity of Traditional Chinese Medicine: Connotations and Elements

GUI Ting (LiaoningUniversity of Traditional Chinese Medicine,Shenyang Liaoning,11O847,China)

Abstract:Tofurtherstrengthenthedevelopmentof Traditional Chinese Medicine (TCM)internationalcommunicationcapacity,it isessentialtoclarifytheconnotationandelementsofthiscapacityByreviewingthemultidisciplinarydfintionsofinterational communicationapacityisstudyidentifiste"narowing"soneptninurrntseachConsiderigTCMsualtesf cultureandtchologyCMsinteratioalomnicationapacityisefindasteladershipompetitivensndiflcef TCMcultureandtechnologyintransnationalcirculationItencompassesnotonlythesoft powerofTCMculturalcommunicatiobut alsothehard powerofTCMproductandservicecommunication—acrucial manifestationof nationalcomprehensivestrengththatsupportsinterationalexchangesand promotes mutual learning.Combined with thepractical experienceofTCMcommunication,this studyextractssixcoreelementsofTinteationalcomunicationcapacityamely:rganzatioalmanagementcapacityross cultural productprouctiapaciossulralsiceslyapacityaelstutioapacityngageapacityclu ingtranslationandcossculuralnarativecapacities)，ndsustainabledevelopmentcapacity(inludingtalentcultivationadresearchcapacities).Thisesearchis toprovidetheoreticalreferenesforenancingtheefectivenessofTCMinternatinalomunication,facilitating inter-civilization mutual learning,and building a global community of health for all.

Key Words:Traditional Chiese medicine; Inteationalcommunications;Culturaltransmisson;Narrative; Translation;Langage

近年来，随着中国综合国力的持续提升，中国在国际舞台上更加积极深入地参与全球治理。（剩余6593字）