数字金融与数字经济双轮驱动下体育新质生产力的发展思路与挑战

Development Ideas and Challenges of Sports New Quality ProductivityUnder the Dual Drive of Digital Finance and Digital Economy

ZHOU Li SU Qingfu*

Physical EducationDepartment，HarbinEngineering University，Harbin，Heilongjiang Province，15o1China [Abstract] The sports industry is an important component of modern service industrywith strong market attriutes andindustrial characteristics.Against thebackdropofdeep integrationof digital economyand digital finance，thesports industry has rapidlydeveloped into an important economic pathway and manifestation for the development of new quality productivityin thenewera.Thisarticleis basedonthecolaborative mechanism between digitalfinance and digital economy，and deplyexplores how the twocan empowerthe development of new qualityproductivitythrough technological innovation，factor reconstruction，and industrial upgrading.Italsoanalyzes their development paths and challenges.Research has found that digital finance has become a key driving force for promoting the development of newqualityproductivity byoptimizing capital alocation effciency，reducing transactioncosts，supporting technology researchand development，and transforming achievements； The digital economy provides asolid fundamental support for thedevelopment of new quality productivity through data-driven approaches，technological innovation，and industrialchaincollaboration.However，issuessuchasdatasecurityrisks，inconsistenttechnical standards，andlagging regulation stillconstrain its furtherdevelopment toacertainextent.Therefore，thisarticleproposes toconstructa comprehensivedevelopment frameworkof "technologysystemecology"，aiming toprovidetheoretical supportandpracticalreference for the collborative development ofnew quality productivity driven bydigital fnance and digital economy. [Keywords] Digital economy； Digital finance； Sports industry；New quality productivity

国务院办公厅印发的《关于加快发展体育产业促进体育消费的若干意见》中提出，“十四五"时期需加速建设现代化经济体系，以改革创新为核心驱动力，全面激发经济活力。（剩余6973字）