四平市冰雪产业和旅游业深度融合的模式与路径研究

Research on the Mode and Path of Deep Integration of Ice and Snow Industry and Tourism Industry in Siping City

ZHANG Mingliang1CHENG Zilong1 CHEN Weiqiang2 LI Bo1 1.Jilin Normal University，Siping， JilinProvince，136ooo China；2.The SecondExperimental PrimarySchoolof Fusong，Baishan， Jilin Province，1345OO China [Abstract] Siping Cityhas abundant iceand snow resourcesandasolid foundationfor the integrated development of the ice and snow industry and tourism industry. Currently，the ice and snow industry in Siping City， represented by Yehe Royal Mountain Ski Resort， iscontinuously improving its supporting facilities andoffering increasingly diverse entertainment projects. Although the tourism industry is booming，the quality of tourism services stillneeds to be further improved.This article intends to construct a development model for the deep integration of the ice and snow industry and tourism industry in Siping City from four aspects： resource integration，product innovation，industrial chain extension，and regional collaboration.Atthesame time，by strengthening policy support， simplifying approval processes， improving infrastructure， strengthening brand building，and promoting technological innovation applications， it provides strong support for the high-quality development of Siping City's ice and snow economy，and promotes local economic growth and the tourism industry upgrading.

[Keywords] Siping city； Ice and snow industry； Tourism； Industry integration

近年来，在全球旅游市场不断发展和人们旅游需求多样化的背景下，冰雪旅游作为一种特色旅游形式，在我国取得了迅猛发展。（剩余3628字）