民族传统体育助推体验式旅游发展的策略研究

打开文本图片集

Research on the Strategies of Promoting the Development of Experiential Tourism with Traditional Ethnic Sports

XUE Yongsheng LyuliangUniversity，Lvliang， Shanxi Province， O33ooo China [Abstract] The Lvliang region，with its unique mountainous geographical environment and Yelow River cultural heritage，hasnurtured traditional ethnic sportssuchas Wenshui Changquan，layingasolid resource foundationforthe development of experiential tourism.Currntly，thepolicyof integrating culture andtourismand the demand for cultural experience from tourists provide new opportunities forthe integration of traditional ethnic sports and the tourism industry.This article takes the Lvliang area as an example to deeply analyzethe problems that exist in promoting the development ofexperiential tourism through traditional ethnic sports，and proposes corresponding developmentstrategies from three aspects： product development， experience enhancement，and activity innovation. Through systematic approaches，it aims to boost the qualityand eficiency improvement of the cultural and tourism industry through systematicresearch，achieve the dynamic inheritance of cultural heritage，and providepractical reference for the development of experiential tourism in similar regions.

[KeyWords] Lvliang； Traditional ethnic sports；Wenshui Changquan；Experiential tourism

吕梁地区地处山西西北部，山区地貌与黄河文化交融，形成了独特的传统体育生态，如文水长拳等，这些项目既具民俗性，又具观赏性，拥有巨大的旅游开发潜力。（剩余4153字）