文体旅深度融合背景下西北地区民族健身操传播与发展路径研究

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Study on the Spread and Development Pathways of Ethnic Fitness Aerobics in Northwest China Under the Background of the Deep Integration of Culture， Sports，and Tourism

LI Weixuan1GUO Wei2* 1.GraduateDepartment，Xi'anPhysicalEducation University；2.InternationalExchangeCenter，Xi'anPhysicalEducation University，Xi'an， ShaanxiProvince，71o399 China

[Abstract] Inthecontext ofthedeep integrationofculture，sports，and tourismethnicfitnessaerobics inthe northwest China，as thecrystallzation of the deep integration of ethnic culture and sports fitness，are facing unprecedented opportunities and chalenges for development.This study deeply analyzes the pathways for itsspread and development， andsystematicallexplores theinteral driving mechanisms，futuredevelopmenttrends，and existing obstacles，proposes aseriesof targeted development strategies.Thestudy findsthatpolicysupport，the growing demand for sports andfitness consumption in society，and the urgent need for the inheritance of ethnic culture together drive the development of ethnic fitnessaerobics in northwest China.However，its development currently faces difcultiessuchas ashortageof profesional teachers，limited popularization scope，insuficient brand influence，and lack of regional collaborative cooperation. Therefore，this paper proposes development strategies from the dimensions of broadening talent training channels，increasing projectpublicityefforts，promotingin-depth integrationof theindustry，andstrengtheningrgional cooperation and exchanges.These strategies aim to provide a solid theoretical support and feasible practical guidance forthe vigorous development of ethnic fitnessaerobics in northwest China，and contribute to the inheritance and

promotion of ethnic culture as well as the common prosperity and progress of all ethnic groups. [Keywords] Ethnic fitness aerobics； Traditional ethnic sports； Tourism； Cultural spread

随着社会经济的快速发展和人们生活水平的不断提高，人们对健康生活方式的追求日益增强。（剩余7525字）