大数据时代的传统媒体转型策略

中图分类号：G212.1;G213;TP3

文献标志码：A 文章编码：1672-7274（2025）07-0183-03

Traditional Media Transformation Strategies in the Era of Big Data

HUANG Xiao

（ShandongShanxian Integrated Media Center，Shanxian 274ooo，China）

Abstract： With the rapid development of digital technology，new media has emerged as anew force，and the way information is diseminatedhas undergone earth shaking changes.The marketshareof traditional media is gradually being eroded bynewmedia，resulting inadecrease inuseractivityandretentionrates，andasharp increase inbusiness pressure.This article argues thatthe widespread application ofbigdata technologyalso provides new possibilities for the transformationand developmentof traditional media.Traditional media needs to clarifythechalenges they face and take practical and effective measures from multiple dimensions to achieve self transformation.

Keywords：bigdata;traditional media; transformation

大数据时代，传媒业正经历着前所未有的变革。（剩余4520字）