基于广播电视技术的多媒体内容传输与质量保障机制探讨

关键词：广播电视技术；多媒体内容传输；质量保障机制

doi：10.3969/J.ISSN.1672-7274.2025.07.019

中图分类号：TN948.1 文献标志码：A 文章编码：1672-7274（2025）07-0062-03

Exploration of Multimedia Content Transmission and Quality Assurance Mechanism Based on Broadcasting and Television Technology

CHENXubin （Pan'anCountyIntegratedMedia Center，Jinhua3223oo，China）

Abstract： The introduction of advanced multimedia transmission technology and the establishment of a sound quality assurance mechanism in the broadcasting and television industry can break the limitations of traditional broadcastingand television transmision，achieve cross platformand cross terminal transmisionof broadcastingand televisionprograms，broaden the dissminationchannels of broadcastingandtelevision，and promote the transformationand upgrading of the broadcastingand television industry.This article focuses on the multimedia content transmission and quality assurance mechanism of broadcasting and television technology.Based on the explanation of the application value of technology，it deeply studies the characteristics and application scenarios of traditional andnew transmisson technologies，andcombinescutting-edge technologies to proposeamulti-levelquality assurance system from the dimensions of encoding，transmision，playback，and security.The aim is to provide ideas for the broadcasting and television industry to improve the quality of multimedia content transmision and meet the diverse needs of users.

Keywords： broadcasting and television technology; multimedia contentransmission;quality assrancemechanism

多媒体内容早已成为信息传播的中坚力量，在数字技术快速崛起、媒体融合不断深化的时代背景下，覆盖范围广、受众群体庞大的传统媒体一广播电视，正加速向数字化、网络化、智能化方向转型，广电技术的革新为多媒体内容的传输带来了新的契机，从标清画质到超高清画质，从单向信息播报到互动传播模式[1]。（剩余4598字）