中国画色彩在食品包装中的视觉表现力研究

摘 要：本文阐述了食品包装设计的基本原则以及色彩在食品包装中的作用，探索了中国画色彩在食品包装中的视觉表现力，分析了中国画色彩应用于食品包装方面所面临的挑战，并提出相应的创新实践路径，旨在为食品包装设计提供新的思路和方法，推动中国画色彩在现代设计中的传承与创新。

关键词：中国画色彩；食品包装；视觉表现力；文化品位；视觉吸引力

Research on the Visual Expression of Chinese Painting Colors in Food Packaging

HE Jing

（Sichuan Langzhong Normal School， Nanchong 637400， China）

Abstract： This article elaborates on the basic principles of food packaging design and the role of color in food packaging. It explores the visual expression of Chinese painting colors in food packaging， analyzes the challenges faced by the application of Chinese painting colors in food packaging， and proposes corresponding innovative practice paths. The aim is to provide new ideas and methods for food packaging design and promote the inheritance and innovation of Chinese painting colors in modern design.

Keywords： Chinese painting colors; food packaging; visual expression; cultural taste; visual appeal

在竞争激烈的食品市场中，包装作为产品与消费者之间的媒介，其设计的重要性不言而喻。（剩余4314字）