文创产品设计中的传统色彩应用

——以京杭大运河博物馆文创设计为例

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TheApplicationofTraditional Colorsin Culturaland Creative Product Design：A Case Study ofthe Beijing-Hangzhou Grand Canal Museum

Zhu Hui， Zhao Yan/Beijing Technology and Business University

Abstract：Amidtheboomingculturalandcreativeindustryandtheriseofemotionalconsumption，this studytakes thecultural andcreative product designof theBeijing-Hangzhou Grand CanalMuseum as aconcretecase to explore strategies forapplying traditional colors inculturalandcreativedesign.ItidentifiesrepresentativetraditionalcolorsfromGrandCanalcultureand examinestheir cultural connotationsand emotional symbolism.The paper argues that the appropriateuseoftraditionalcolors serves not onlyas an aesthetic approach but alsoasanemotional bridge connecting consumers with cultural heritage.Such applicationefectivelyostersconsumers’cultural，emotional，andvalue-basedidentiication，therebypromotingaituous interactionbetweenconsumerbehaviorandcultural dissemination.

Keywords： Cultural and Creative Products;Traditional Colors;Beijing-Hangzhou Grand Canal Culture

0 引言

在“文化自信”战略持续推进与文化创意产业蓬勃发展的背景下，文创产品逐渐成为中华优秀传统文化传承与活化的重要载体。（剩余5887字）