基于PCCS色彩体系的新能源汽车车身色彩特征研究

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Astudy on the Features of New Energy Vehicle Bodies Based on PCCS Color System

SuChang，MengZiwen，ZhangWeile/CollegeofAutomotiveEngineering，JilinUniversity

WeiJun*/SchoolofMathematics，JilinUniversity

Abstract：This paper adopts the Practical Color Coodinate System （PCCS）toperformquantitativeresearchand visual analysis on theautobodycolorsof thirty-eight models from seven domestic New Energy Vehicle （NEV）brandsover the past five years. An autobodycolor database was established by extracting RGB values of autobody colors and converting them into PCCS toneparameters.Sankey diagrams wereutilizedtovisualizeandanalyze therelationalmechanismsamong "brand，basecolor system，and PCCS tone."Theresearch findings demonstrate thatachromaticcolorsystem （black，white，andgrey）maintain theirdominant position inNEVautobodycolorselection，whileblue，green，andpurplehave graduallemergedasprevailing colorsamongNEV.Furthermore，diferentiatedautobodycolorstrategiesplayapivotalroleinconstructingandenhancingbrand recognition.Notably，thequantifiedtoneresultsexhibitahighdegreeofconsistencywiththeoficialcolorstyledefinitions formulated bythe participatingautomotivebrands，thereby verifying the validity andapplicabilityof the PCCS in analyzing color-brand corelation.This study provides a data-driven quantitative analysis framework forNEVautobody color design， which facilitates theaccurategraspofolorappicationpattersand marketvisualpreferences，andfurtersupportsefficientand scientific color design decisions in the NEV industry.

Keywords：New Energy Vehicle;Autobody Color; PCCS;Sankey Diagran

0 引言

伴随全球能源结构深度调整与数字技术蓬勃发展，中国新能源汽车产业持续繁荣，随之带来激烈的市场竞争。（剩余8154字）