绿色发展理念下农产品质量与品牌建设协同策略研究

——以扎兰屯黑木耳为例

Research on Collaborative Strategy of Agricultural Product Quality and Brand Building Under the Concept ofGreen Development

—Taking Black Fungusof Zhalantun as An Example

ZHANG Dan （Zhalantun Agriculture and Animal Husbandry Comprehensive Administrative Law Enforcement Brigade， Hulunbuir ， China）

Abstract： Under the background that green development has become the mainstream trend of agricultural development，the collaborativedevelopment ofagricultural product quality and brandbuilding is of great significance to enhance the competitivenessof agricultural products.As a special agricultural product， Zhalantun black fungus has a certain industrial scale and market foundation. Basedon thedata of its industry status，this paper analyzes the necesity and existing diffculties of synergy between quality and brand building under the concept of green development， and puts forward targeted collaborative strategies，aiming at providing some new ideas for the sustainable development of black fungus industry in Zhalantun.

Keywords： green development concept; Zhalantun black fungus; agricultural product quality; brand building; collaborative strategy

随着人们健康意识的提高，对绿色、优质农产品的需求日益增长。（剩余3866字）