预制菜产业发展面临的挑战与应对策略研究

Research on the Challenges and Coping Strategies of Prepared Dishes Industry

ZHANG Hui， ZHANG Xiaoyan，FENG Dongmei （Heze City Institute ofFood and Drug Inspection and Testing，Heze274ooo， China）

Abstract： With the rapid development of the social economy and the significant acceleration of people's pace of life，consumers are increasingly inclined towards convenience and efficiencyin their dietary choices.prepared dishes are cleaned，cut，paired，and procesed in advance，and storedusing freezing or vacuum packaging technology. After purchase，consumers only need to cook or even open the bag to eat， which is popular among the public.In recent years，the scale of the prepared dishes market has continued to expand，showing a strong growth trend. However， thereare stil some deep-seated problems that seriously hinder the further upgrading of the prepared dishes industry.It is urgent to conduct in-depth analysis and formulate practical and feasible solutions to achieve sustainable development of the industry.

Keywords： prepared dishes industry; development challenge; coping strategy

预制菜产业是顺应现代快节奏生活而诞生的新兴产业，其为当代消费者提供了快速获取美味、营养食物的便捷途径，无论是家庭日常用餐，还是餐饮行业的食材供应，预制菜都发挥着重要作用。（剩余3929字）