色彩在节日特定包装设计中的符号学解析

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Abstract：Withthecontinuous changes in consumer emotional demands，colors in holidaypackagingnot only metvisual needs，butalsosrvemultiplefunctionssuchasconveyingemotions，buldingbrandidentityandstimulatingconsuerdesires. Thecolorselectionholidaypackaging designisusuallinfluenced bymultiplefactors suchascultural background，market demand，andbrandpositioning.However，howtoeffectivelyintegratethesecolorsymbolsintomodernpackaging designform unique brand value，and generate deep emotional resonance with consumers has become a problem that designers and brand ownersneedtoexploreindptherefre，thisticlewillexploretecultualsigicancemotionaltransmisiondband strategycolors inholidaypackagingdesignfromtheperspectivecolorsemiotics.Wehopetoprovide theoreticalsupportand practical guidanceforholidaypackaging design，and promote thein-depthapplicationcolorstrategies inholidaymarketing.

Keywords： Color Semiotics;Festival Packaging Design;Brand Strategy

0 引言

随着全球市场的不断发展与竞争的日益激烈，品牌在营销策略中的创新性和差异化显得愈加重要。（剩余4930字）