色彩饱和度对食品包装视觉吸引力的影响

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Abstract：Food packaging playsafundamentalrole inproduct protection informationtransmission， isalsoatolfor br imagebuilding market competition.As acore elementof packaging design，color plays a crucial roleinattracting consumers'atetion，onveyingemotionalinformation，infuencingpurchasingdcisions.Amongariouscoloratibutes，te saturationofcolors hasamore significantimpacton visual efects emotionalresponses.Highsaturationcolorsoften bring strongervisualimpact，whilelowsaturationcolorscreateasoftstableatmosphere.Therefore，thisarticlewillfocusonthe specific impactofcolorsaturationonthevisualappealoffoodpackaging，aiming toprovidemorerefinedtheoreticalfoundation for food packaging design.

Keywords：ColorSaturation;FoodPackaging;VisualAttraction

0 引言

在现代市场中，包装设计不仅需要传递商品的基本信息，还承担着引导消费者情感、塑造品牌形象和提升市场竞争力的多重任务。（剩余4691字）