标识导向设计中色彩心理的视觉感知探究

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Abstract：With the development of new media，visual information communication methods are becoming increasingly diverse.Logoietedesgniotolylitedtotaitioalfatvsaliforationamsionutprcisvisalgidnce informationtransmissionhasbecomeaninevitable trend inuseroriented design.The article focuses ontwoperspectives：static anddynamicsualzatio，exploinghoolordierentiallytstevisualpeionproces，andaalyingitlcatio effectivenessin diferent guidance system scenarios.It also outlines how colorstrategies optimize logo design to enhance information transmission efficiency and visual appeal for improving logo guidance design.

KeyWords： Color Psychology;Visual Perception;Identifcation Orientation Design;Information Communication

0 引言

随着城市规划科学的进步，导向设计对人的视觉感知过程研究日渐深入，探讨导向标识的色彩视觉感知与人互动关系的优化，可以有效提高导向标识的互动性与辨识力，增进视觉体验的愉悦性[1]。（剩余4609字）