色彩在动画IP形象塑造中的情感传达与角色定位研究

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Abstract：This paper delves into therole ofcolor in emotional communicationand character positioning in the shaping of animation IPimages.Byanalyzing thefundamentalprinciplesofcolorandits visualaestheticinanimationdesign，thepaper uncovershowcolorshapes the personalityofanimatedcharacters，conveys theiremotions，andreinforces character positioning throughouttheplotdevelopment.Furthermore，itexplores thecombinedapplicationoftraditionaland moderncolordesignin shapinganimationIPimages，aswellasthesignificantroleofcolorinanimation-derivedproducts.Theresearchdmonstrates that coloris notonlyacrucialcomponentofanimation's visual aesthetic butalsoan indispensable means of emotional communication and character positioning in shaping animation IP images.Therefore，foranimation creators，thoroughly studyingand masteringtherulesand methodsofcolorusageholds great significanceinenhancing theartisticqualityand market competitiveness of animation works.

Keywords： Color; Animation IP Image;Emotional Communication;Character Positioning

0 引言

随着数字媒体技术的日新月异，动画这一独特的艺术形式正以前所未有的速度发展，它不仅是文化传播的重要桥梁，也是商业价值实现的关键载体。（剩余6223字）