基于混合式教学的高校广告设计实践教学模式探究

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中图分类号：G642 文献标识码：A DOI：10.16400/j.cnki.kjdk.2025.17.031

Exploration of the Practical Teaching Mode of College Advertising Design Based onBlended Teaching

LYU Teng， SHI Liang

（Hebei University of Environmental Engineering，Qinhuangdao，Hebei 066102）

AbstractThe applicationofblended teaching models inadvertising design practice teaching has become increasingly common.Guided bytheconceptof "integrationof industryandeducation，"this studyaddresseskeychalenges suchas students'lackofinterdisciplinaryknowledge，insuffcientdataprocessingcapabilities，andpracticelackingtheoretical guidance.By organicallycombining online teaching with ofline practice，and through survey analysis of students' practicalskilsandlearmingsatisfactioninadvertisingdesign，itis foundthattheblended teachingmodelsignificantly enhances students'innovativeabilitiesand professionalskils.Measures suchasconsolidating theoreticalfoundations through group "parallel discussions，"broadening professionalhorizons via "second classroom"activities，and participatinginenterpriseprojects toalign with industrystandardshave efectively improvedteachingquality.Practice has proven that this model holds promising application prospects in advertising design practice teaching.

Keywords blended teaching;advertising design; practice teaching; teaching model

随着信息技术的快速发展与教育理念的更新，传统单一的教学模式已难以满足现代广告设计教育的需求。（剩余4789字）