生态翻译学视角下泉州世界文化遗产外宣翻译研究

——以《泉州：宋元中国的世界海洋商贸中心遗产图录》为例

中图分类号：H315

文献标识码：A 文章编号：2096-4110（2025）12（b）-0160-05

A Study on the Translation of the World Cultural Heritage of Quanzhou from the Perspective of Eco-Translatology

—Taking Catalog of Quanzhou： Emporium of the World in Song-Yuan China as an Example

ZHANG Yayun

（Education School， Quanzhou Vocational and Technical University，Quanzhou Fujian，362OOo， China）

Abstract：Culturalexchangesandmutuallearningofcivilizationsareefectivedrivers forcountriestostrengthenmutualunderstandinganddeepenpracticalcoperation.Inrecentyears，Chinahsencommitedtothepublicityofitsexcelenttraditioalcultureand heaplicationoftheWorldCultural Heritage toshowtheworldourChineseculture.Quanzou：Emporiumof theWorldin Song-YuanChinawaslistedintheWorldHeritageSite whichhighlightstherichcultureofQuanzou.Andthisarticleputs forward someexamplesfromtheinternationalpublicitytranslationof theworldheritagecultureofQuanzhouandsummarizesthedeficiencies including inaproprateentencesructure，naccuratetraslatiooffolkactivitisandidequateitroductionofuniquethgsn itanalyzestherasonsfromtheprspetivesoftecharacteristisoftecultureandeisufcientexertionoftetransatorssubjectivitynddmonsratesthefeasibilityofusingEcotranslatologytorevisethetranslations.Gudedbytetdimensioaltrasformationmethd，tisprroossodificaiosthadattoearetlangagesologicaliont，ingtooidesoe references for the international publicity translation of Chinese excellent traditional culture.

KeyWords：Eco-translatology;WorldCultural Heritage;Quanzhou;Internationalpublicitytranslation;Three-dimensionaltrans formation; Translation strategy

“泉州：宋元中国的世界海洋商贸中心”成为中国第56处世界遗产，重现泉州千年前“涨海声中万国商"的盛景，展示“东方第一大港"的惊世魅力，彰显“爱拼才会赢，敢为天下先"的泉州精神。（剩余8550字）