多模态生态话语分析框架下食品推广片人地生态身份构建研究

打开文本图片集

关键词：“和而不同，地人共生”生态哲学观；多模态生态话语分析；人地关系；经验意义；再现意义；生态身份中图分类号：H08 文献标识码：A 文章编号：2096-4110（2025）12（b）-0020-05

Research on the Construction of Human-Earth Ecological ldentities in Food Promotion Video under the Multi-Modal Ecological Discourse Analysis Framework

ZHOU Wenjuan， YANG Xiaochi （Collge ofForeignLanguages，Inner Mongolia UniversityofTechnology，HohhotInner Mongolia，O1oo8o，China）

Abstract：Thecurrntresearchexplores thediscursiveconstruction strategiesand ecologicalatributesof human-earth identities inafoodpromotionvideowithinamultimodalcoogicaldiscourseanalysisframeworkrotedintheologicalplosophyofH nyinDiversityHuman-Earthoexistence.roughtheteedimesioalaalysisnddisusionofodes，meaing，adideolo gies，thefollwingthreefidingsareidentified.Fistlytevideoconstructssuchidentitisoftearthandhumansastheatorof nutrientsandgratefulstewards.Indoingso，thevideoprimarilyemploysthefolowingdiscursiveconstructionstrategies：itpredominantlyusesnoomplementaryeiforcementtoughtexts，mages，ndsounds，theateialprocesesandsboicoepalep resentationalprocesestoemphsizethedescriptiosofnaturalpenomena.Lastbutotleast，tisvideolctsawoldvieoftrpartiteharmonybtweenhumansandtheworld，theearth，andtheecologicaldevelopment.Onthewhole，thevideo，inordance with the ecosophy of this research，can be seen as beneficial，thus worthy of further analyses.

KeyWords：Theecosophyof"HarmonyinDiversity，Human-EarthCoexistence";Multi-modalecologicaldiscoursenalyis; Human-earth relationships; Experiential meanings; Representational meanings; Ecological identities

人地关系一直是生态语言学（ecolinguistics）的核心议题之一，这里的“地”可以是狭义的地方（place）地球（theearth）土地（land），也可以是广义的地理环境（physical environment）、自然环境（natu-ralenvironment）或其他。（剩余6516字）