从传播学角度研究琼台红色文化创新性传承路径

中图分类号：G127文献标识码：A

文章编号：2096-4110（2025）12（b）-0034-05

Study the Innovative Inheritance Path of Qiongtai Red Culture from the Perspective of Communication Studies

LI Jiaoni'，PEI Jinhua²，DUWenzhong1 （1.SchoolofrsholEducationiogaiNalUvesitHikouHinan7a;2.holofiteaturioi Normal University，Haikou Hainan，5711oo，China）

Abstract：Thisarticlestudiesthestrategies andpathwaysfortheinovative inheritanceof Qiongtairedculturefromthe perspectiveof communicationstudies.Itmainlyrevolvesaroundthreedimensions：communicationsubject，communicationmedia，andcommunicationaudience.ThepaperexplorestheimportanceofQiongtairedcultureandproposesissesrelatedtoimprovingcommunicationeffciencyandchievinginovativeinheritanceofredculturalheritagefromtheperspectiveofcommunicationstudies.Thee searchfoundthatthecurentproblemsinthecommuncationprocessofredculturemainlymanifest ininsuficientawarenesofcommunicatiosubjectsesposbiltisdequateinteationofdisoucesndacuatederstandingofommuicaidiencedemands.Inresponse toteseisues，tepaperproposes measures tooptimizecommunicationfectivenes，includingeancing theawarenessofcommunicationsubjects‘responsibilities，activelyintegratingmediaesources，andunderstandingthedmandsof communicationaudiences.Theultimategoalistoaccleratetheestablishmentofaresearchbasefortheinnovativedevelopmentof Qiongtairedtourismandprovidesupportintermsofpathwaysandstrategiesforoptimizingthecommunicationefectivenesof Qiong tai red culture.

Key Words：Qiongtaired culture; Communication subject; Communicationmedia; Communicationaudience; Innovative nheritance; Pathways

红色文化资源是中国共产党领导中国人民在艰辛而辉煌奋斗历程中取得的宝贵财富，是为党育人、为国育才的优质教育资源，对新时代公民和学生教育都具有重要作用。（剩余6546字）