元宇宙赋能镇江文化和旅游融合发展策略研究

中图分类号：TP391.9;G124 文献标识码：A

文章编号:2096-4110(2025)12(b)-0106-04

Research on the Strategy of Empowering the Integrated Development of Culture and Tourism in Zhenjiang by the Metaverse

ZHOU Yuting (Nanjing Normal University Zhongbei College,Danyang Jiangsu,,China)

Abstract: Asaspace where virtualandreal worlds deeplyintegrate,themetaverse,withtheaidof technologiessuchas AR,VR, andMR,isbreakingthroughthespatiotemporallimitationsof traditionalculturalandtourismconsumption,givingrisetoewfos suchasvirtualtourism,digitalcolectibles,andmmersiveperformances.Tispaperfocusesonempowermentof teulturalnd tourismidustrybymetaversetecholoies.Troughquestionairesurveysandanalsis,isystematicallyexplorestecuetdevelopmentstatus,useratitudes,andexistingproblemsoftheintegrationofZhenjiangcultureintonewconsumptionforms empoweredby themetaverse.Teanalysisreveals tatsomeproductsareighlyhmogeneuswithinsuficientexplorationofculturalcootations; lowcomfortofVRdevicesandnetworklatencyaffcttheexperience;andtherearehighdevelopmentcostsandsingleprofitodels. Therefore,iproposestargeteddevelopmentstrategies,suchastappinglocalculturalresourcestoehancetefectofculturaldissemination;investingincholoicalresearchanddvelopent teateimmersivexpriencescenarios;ndioatingulurald tourismconsumptionfoms toexplorediverseprofitmodels.Tesesuggestionsaimtoprovidereferencesforthedigitaltransfoation of Zhenjiang's cultural and tourism industry.

Key Words: Metaverse; Zhenjiang culture; Integrationof cultureand tourism; Newonsumption forms;Integrated development; Strategies

元宇宙是一个虚拟与现实深度交融的空间，它通过增强现实(AR)、虚拟现实(VR)以及混合现实(MR)等技术手段，为用户提供了沉浸式的交互体验。（剩余6956字）