“两创"视域下城市IP模式化策略研究

——以潮州市为例，

打开文本图片集

中图分类号：C127 文献标识码：A文章编号：2096-4110（2025）12（b）-0076-05

Research on Modeling Strategies for Urban IP under the Perspective of "Two Innovations"

—Taking Chaozhou City as an Example

LI Kangyao，DU Yupeng， LIN Xiaoling， HUANG Danruo （HanshanNormal University， Chaozhou Guangdong，521Ooo， China）

Abstract： Intheera ofpan-intellectual property （IP），building urban IPhas becomeaneffctive means toenhanceacitysvalue.Byanalyzing thecurrentstateofChaozhousurbanIPdevelopment，itisevidentthatChaozhouhasestablishedasymbolicconsumptionsystdaversifdI.Howeelgspsistuchsiscntinteatooftesbic and limited brand reach of the IP. Urban IP constructs an IP cultural ecosystem centered around a city's cultural resources， serving as apowerfulmanifestationofthecreativetransformationandinnovativedevelopmentofexcellnt raditional Chineseculture.Fromthe perspectiveof"MassEntrepreneurshipandInnovation"（the"TwoInovations"），theconstructionofurbanIPcanemployamodeling aproach toproposeaframeworkforurbanIPdevelopment.StartingfromtheentirelifecycleofurbanIP，alifecyclemodelcanbeestablishedtohigoertioafotiooidtioeaspli vationperiodiodldspielyblb development of urban IP.

Key Words： Urban IP; Two Innovations; Modeling; Chaozhou; City image; Cultural IP

随着全球化和文化多元化的快速发展，城市竞争从单一的经济维度逐渐转向以城市文化资本为核心元素的新竞争形式。（剩余7267字）