“婚礼 + 文旅"融合视角下的多元主体协同与CSR价值共创

——以青岛“目的地婚礼城市"项目为例

中图分类号：G122

文献标识码：A 文章编号：2096-4110（2025）12（b）-0085-05

Multi-Actor Collaboration and CSR Value Co-Creation in the Context of "Wedding + Cultural Tourism" Integration

—A Case Study of the Qingdao's "Destination Wedding City" Project

ZHAO Yingge

（School of Public Administration，Xi'anUniversityofArchitectureandTechnology，Xi'an Shaanxi，71Oo55，China）

Abstract： Against the backdrop of deep integration between the cultural and tourism industries，the "wedding + cultural tourism" modelhasbecomeanewdriverofregionaleconomic growthand urbanbranding.TakingQingdao's"Destination Wedding City"strategyasaasesud，thispaperdrawsonteorisofCorporateSocialResposibility（SR），valuecoreationaduactoab rationtoanalyzethemechanismsofresponsibilitybasedvalueco-creationintheintegratedweddngandculturalourismsctorThe findingsshowthattismodelbreakstroughthetraditionalenterprise-centeredparadigofCSRimplementation，fomingamultiac torstructurechracterizedbygovemmentgudan，nterpriseleadership，socialorganzationcollboration，andconsumerpartiiption.Govermentinstitutionsandpolicieslaythefoundationforresponsibility;enterprisesembedCSRconceptsintoserviceiovation;socialorganzationsimproetheesposibilityosstemthoughsupervisionandpublicnterestcoopration;andonsralue rientatioeertseseprueonesplyside.oughultiartyteactioooicial，lural，nd talvaluesareatediseisicaigthasfotiooftiustfroulyspobiltit comprehensivevaluereatio.Thisprovidespracticalinsightsforlocalgovernmentsnterprises，andsocialorganizatiostoroote collaborative governance and CSR innovation.

Key words： Wedding + cultural tourism; Industrial integration; Corporate Social Responsibility（CSR）; Valueco-creation;Multiactor collaboration; Destination wedding

婚礼是婚姻符号文化的表达载体，蕴含着对社会文化结构中婚恋男女的规训和教化，是理性逻辑作者简介：赵莹鸽（1997，4-），女，山西运城人，硕士。（剩余6948字）