从《哪吒之魔童闹海》观影热看春节档电影的“两创”探索

——春节档电影的“两创”探索

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关键词：欢乐春节；春节档电影；《哪吒之魔童闹海》；网络文化；创造性转化与创新性发展；亚文化传播；守正创新中图分类号：J954 文献标识码：A 文章编号：2096-4110（2025）12（b）-0081-05

From the Popularity of Ne Zha 2 to Observe the Exploration of "Two Innovations" in the Spring Festival Film Season

XING Honghao （Guangdong Academy ofSocial Sciences，Guangzhou Guangdong，51O635， China）

Abstract：The SringFestivalfilmNeZha2hasreachedthehonorsamongthetopfiveinglobalboxoficehistoryandsecured fourthplaceinteanimatedfimcategory.Tefimadoptedteanti-traditionalstyleandthesubversiveplotdesignwithonlinecyber elements，reflectingthevaluesofyouthinspirationandtwowayeforts.Itnotonlyincorporatespopularelementsbutasorevitalizes andutilizesculturalheritagemusic，ovatingtheexpressionoftraditionalculturewithAIandalgorithmtechnologyThisarticle takes the high box office revenue created by Ne Zha2 as the introduction point，analyses the box office data from the Spring Festival periodbetween2016and225，getingtechevementsofdomesticfisinexploringcreativetrasformatinandiovativedevelopment.Itsugests tatSpringFestivalflmsshouldpayatentiontotheemotionalvalueofudiences，reflectingtesocialtality ofdifferentgroups.Throughusingyouthfulexpresionsandemotionalresonance withaudience，thefimindustryshouldactivelyengageinthedevelopmentofhighimpactfisinthderivativeproductmarket，andpromotetexpansioofinteratioalifluence of the Spring Festival film season through upholding fundamental principles and break new ground.

Key Words： HappySpring Festival; SpringFestivalfilms;Ne Zha2; Network culture; Creative transformationandinnovativedevelopment; Subculture dissemination; Uphold fundamental principles and break new ground

2025年春节电影市场收获满满。（剩余6392字）