网红现象对大学生价值观的冲击及对策研究

中图分类号：G641 文献标识码：A 文章编号：2095-6916（2025）16-0105-05

On the Impact of the Internet Influencer Phenomenon on the Values of College and University Students and Its Countermeasures

Wu Feng

（Fujian Health College，Fuzhou 350101）

Abstract：WiththerapidgrowthofInternettechnologyandsocialmedia，thephenomenonof Internetinfluencers hasbecomeamajor socioculturalforceshapingthealuesofcolegeanduniversiystudents.hrefactorsdrivethspreadoftephenomenonamongcolege anduniversiystudents：teexplosiegowthofteInteetinamaterialsocietytheimpactofpluralisticulturesinteperiodfial transforationandsudents’strongthistforowedgandriosityteetifluencersanispirecolgandivesitysdetsih truth，goodnessandbeautyfosteriovativethinking，andbroadenleainghorzons；yettheyalsoencouragefast-foodculture， “avoidanceofhardwork”，andanatention-firstmentality.Inordertoguidethevaluesofcollgeanduniversitystudentsamidthe influencerphenomenon，fourstrategiesareproposed：（1）anchoringeducationinsocialistcorevalues;（2）leveragingtrendingonline topicsforideologicalndolialeducation;integatingposiveifuenercasesintoasroteachng;（4）purifngtpus digital environment to foster a healthy campus influencer culture.

Keywords：the phenomenon of Internet influencer;college and university students；value;social culture

近年来，随着短视频的井喷式发展，网红（即网络红人）已成为越来越多年轻人关注和追捧的对象。（剩余6414字）