从国产大型邮轮的实践看以邮轮为载体传播中华优秀文化的探索

中图分类号：G206；G122 文献标识码：A 文章编号：2095-6916（2025）16-0081-04

Exploring the Dissemination of Excellent Chinese Culture Through Cruise Ships： Evidence from the Practice of China's Domestically Built Large Cruise Ship

（Shanghai University of Engineering Science，Shanghai 200336）

Abstract：Since itsmaidenvoyage in2O24，China’sfrstdomesticallybuiltlargecruiseship“Adora MagicCity”hasfeatured“cruise plusclture"，servingasakeyvehiclefordieinatingexcellentCineseculure.WithDunuang-emedhulart，adigitalDuang exhibitionandTsinghua-desiged“MaritieSilkoaddecortevesselintegratesChinesecutureintoitsardwaeVoyagestdon intangibleculturalheritage—Yuopera，folksong，andteaculture—combinewithSpringFestival，DragonBoat，andothertraditional festivalstodeliverimmersieexperiences.DailyntertainmentfeaturesBaduanjin，Hanfuparties，ndot-potdining，hileJapa-Korea routefosterChina-foreignculturalexchange.China’scruisesectorsouldpursuediferentiatedcompeitionforculturaldisemation， upholdingeducationthroughentertaimentemphasizinginteractiveexperience，andfullleveragingnonverbalsymbolsandgional cultural resources.

Keywords：cruise tourism；domesticallybuilt largecruise ship;“Adora MagicCity”；Chinese cultural dissemination

邮轮产业是海洋经济产业的重要组成部分。（剩余6045字）