新媒体语境下鲍德里亚消费社会理论的当代阐释及现实启示

中图分类号：F014.5;F091.3 文献标识码：A 文章编号：2095-6916(2025)13-0117-04

Contemporary Interpretation and Practical Implications of Baudrillard’ s Consumer Society Theory in the Context of New Media

Gao Huayan (School of Marxism，Guizhou Normal University，Guiyang )

Abstract:InConsumerSociety，Baudrllrdarguesthatcapitalistsocietyhasshiftedfromaproduction-orientedsocietytoacosumer society.Thelogicofconsumptionhasreplacedthelogicofproduction,becomingthdominantforeinsocialife.Popleareieasingly focusingonthesymbolicvalueofcommodities，makingsymbolicconsumptionthecorefeatureoftheconsumersocietyandleadingtosybolicfetishism.Intisprocess，massmediasanimportantmediuforsymbolicconsumption，subtlypushsconsumerstobcoede pendentnsymbolicconsumption.Teoperational mechanismsof contemporarynewmedia hasendowedtheconsumersociety with ew characterstics，suchasthevirtualizationofsymboliconsumption，theprecisionofdvertisingsbols，andtepopularizatioofolie shoping：Basedotheinsightsfromthetheoryoftheconsumersocietyinthecontextofnwmedia,thispaperexplorestherecostruction ofnewmediapublicservicefunction，theregutonofteoineconsumptionenvioment，andtetablishmentofaealthyndatioal consumption outlook，in order to build a consumption concept that fits China’ s national conditions.

Keywords: new media; consumer society； symbolic consumption

法国哲学家、现代社会思想家鲍德里亚在《消费社会》一书中运用符号政治经济学开启了对资本主义消费社会的生产结构研究。（剩余6062字）