数字化时代电子商务专业知识联系与架构融合下的高校电商直播人才培养

中图分类号：F713.360；G712文献标志码：ADOI： 10.13714/j.cnki.1002-3100.2025.17.040

Abstract： With the rapid development of Internet technology， thenewchanges in e-commerce，especially the e-commerce live broadcast has become a hot spot in the emerging industry，which puts forward new requirements for college talent training. Colleges and universities are facing new challenges andopportunities intraining relevant talents. This paper analyzes and discusses the technical structure，knowledge connection， operation mode of e-commerce live broadcasting and the situation of college talent training in the field ofe-commerce livebroadcasting，analyzes its impact on the existing education system，and puts forward a college talent training mode integrating professional knowledge. A set of systematic education programs is proposed to integrate the professional knowledge of e-commerce live broadcasting，effectively enhance the vocational competitiveness ofstudents，and aim to cultivate high -qualitytalents with comprehensive abilities for the society， and have a positive impact on the development of the industry.

Key words： digital economy;e-commerce live broadcast; talent training

0引言

直播电商是近年来随着互联网技术发展迅速崛起的一种新型电子商务模式，通过网络平台进行实时商品展示和销售，它结合了实时直播和在线购物的特点，让消费者能够通过观看直播并实时互动的方式了解和购买商品。（剩余4766字）