数字化乡村生鲜农产品主动配送模式探讨

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中图分类号：F252.8 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.17.019

Abstract：Underthepromotionofdigitiationtopromoteuralrevitalization，themoreeficientdeliverymodeoffreshagicultural productsinruralareashasbecomethekeytoincreasingfarmersincomeandimprovingruraleconomicbenefits.Howeverdueto theperishablenatureoffreshagriculturalproductsandtheuniquegeographicallocationofruralareas，traditional deliverymodels suferfromtheproblemoflowerdeliveryeficiencyandhighercost，whichlimitsthedevelopmentofruraleconomyanditisim perativetobuildamoreeficientdeliverymodel.Therefore，itisnecessrytocostructadigitalruralfreshagriculturalproduct activedistributionmodelfromtheconceptof proactiveservice.Onthebasisof analyzingtheadvantagesanddisadvantagesof the E-commercedeliverymodelforurbanfreshagriculturalproducts，constructionschemesofthebaylevelrefrigeratedforwardware house，rurallevelativedeliverycenter，digitalactivedeliveryinformationplatfo，andacuratedemandpredictionaredesignd respectively，toimprovetheeficiencyofactivedeliveryofruralfreshagricultural productsandincreasefarmersincome. Key words：active delivery;fresh agricultural products; deliverymode;digital information platform;demand prediction

0引言

随着数字化技术的快速发展，传统生鲜农产品配送模式受到冲击和挑战，“到家”模式（每日优鲜、叮咚买菜）、“到店 + 到家”模式（盒马鲜生）以及社区团购模式（多多买菜）等新型电商配送模式的出现，提高了城市生鲜农产品的配送效率，推动了城市智慧物流的快速发展。（剩余7530字）