新零售背景下即时物流存在的问题和发展路径分析

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中图分类号：F724.4 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.17.012

Abstract： Withtheacelerationof modern lifepaceandtherapiddevelopmentofnewtechnologies，people'sconsumptionpatternshaveshiftedfromphysical storeshopping toonlineshoping.However，thee-commerce markethasenteredabotleneck periodduetosaturationfrequentqualityproblems，andmeagerprofitsof-commerceenterprises.Inthiscontext，theconceptof "newretail"emerged.Newretailaimstometconsumers'shopingneedsmoreconveniently，quickly，andafordablythroughthe integratioofonlineandofline，allofwhichelyontheguaranteeofinstantlogistics.Thisarticleaimstoinvestigatetheproblemsof instantlogisticstroughsurveysofconsumersanddeliverypersonnel，andproposesugestionsforimprovingistantlogis tics.

Keywords：new retail; instant logistics;Hema Fresh

1新零售与即时物流的关系

在过去，传统零售业是消费者可以选择的唯一消费形式，促进了经济发展和国民生活水平的提高。（剩余3816字）